GoodWood Detailing
Estonia's best car detailing studio got a website that finally matches the work.
Year
2024
Services
Website, Design, SEO
The Request
GoodWood Detailing is one of the finest car care studios in Estonia. Serious craft, loyal clients, premium pricing. But none of that came across online. Their old site didn't show the quality of the work. Visitors couldn't see results, couldn't figure out which service they needed, and couldn't book without calling. Meanwhile, competitors with better-looking websites were ranking higher on Google and picking up the clients GoodWood should have been getting.
How we did it
Understanding the business
We visited the studio, photographed the work, and mapped the full customer journey from first Google search to booked appointment. Three things were blocking enquiries: no visible pricing or service tiers, no before/after showcase, and zero presence on Google for the searches their customers were actually making.
Design built around the work
The site was designed to let the detailing speak for itself. High-contrast photography, clear service tiers, and a booking flow with no dead ends. Every design decision matched the premium positioning the studio had already earned through years of craft.
Custom-built, no templates
Built from scratch. No WordPress, no off-the-shelf themes. The site loads in under a second. We connected a contact form directly to the studio's workflow so every enquiry lands in the right place and nothing gets lost.
Showing up on Google
We set up the foundation for local search rankings: clean page structure, local business markup that tells Google exactly what GoodWood does and where, and content written around the terms detailing customers actually search. Both Estonian and English.
Gallery
Results
Site live 3 weeks after our first conversation
First page of Google for local detailing searches within 60 days
Online enquiries replaced phone-only bookings with a measurable lead increase from launch
Client reported the site pays for itself every month
Client Feedback
“Before the new site, every booking came through the phone. Now people find us on Google, see the work, and send a message without ever calling. The site paid for itself in the first month and hasn't stopped since.”
Georgi Nartov
Owner, GoodWood Detailing
Working on something like this?
Every project we take on gets the same treatment. Full focus, no shortcuts. Tell us what you're building.