GoodWood Detailing
One of Estonia's best car detailing studios finally has a website that matches its work.
Year
2024
Services
Website, Design, SEO
The request
GoodWood Detailing is one of the finest car care studios in Estonia. Serious craft, loyal clients, premium pricing. But none of that came across online. Their old site didn't show the quality of the work. Visitors couldn't see results, couldn't figure out which service they needed, and couldn't book without calling. Meanwhile, competitors with better-looking websites were ranking higher on Google and picking up the clients GoodWood should have been getting.
How we did it
Understanding the business
We visited the studio, photographed the work, and followed the whole path a customer takes, from the first Google search to a booked appointment. Three things were blocking enquiries: no visible pricing or service tiers, no before/after photos, and no presence on Google for the searches their customers were actually making.
Design built around the work
We designed the site so the detailing speaks for itself: high-contrast photos, clear service tiers, and a booking flow with no dead ends. The look fits the premium prices the studio already charges.
Custom-built, no templates
Built from scratch. No WordPress, no off-the-shelf themes. The site loads in under a second. We connected the contact form directly to the studio's workflow, so every enquiry lands in the right place and nothing gets lost.
Showing up on Google
We laid the groundwork for local search: a clean page structure, local business markup that tells Google exactly what GoodWood does and where, and content written around the terms detailing customers actually search for. In both Estonian and English.
Gallery
Results
Site live 3 weeks after our first conversation
First page of Google for local detailing searches within 60 days
People now book online instead of only by phone
Client reported the site pays for itself every month
Client feedback
“Before the new site, every booking came through the phone. Now people find us on Google, see the work, and send a message without ever calling. The site paid for itself in the first month and hasn't stopped since.”
Georgi Nartov
Owner, GoodWood Detailing
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