Bergers Legal
An international law firm whose website now looks as good as the firm is.
Year
2025
Services
Website, Design, Multiple languages, SEO
The request
Bergers Legal had spent years building a strong reputation in international law, winning referrals and closing complex mandates. But when new clients Googled them, the website made them look like a firm half their size. For a firm competing for high-value work, that's a real problem. Corporate clients go by first impressions, and the site didn't reflect the quality of the firm.
How we did it
Finding the right tone
Law firm websites usually go wrong in one of two ways: stiff and outdated, or trying too hard to look like a tech startup. Neither works for the clients Bergers Legal wants. We went a third way: restrained and confident, with precise typography, dark photography, careful spacing, and nothing decorative. Serious without being cold.
Structure built for how legal clients evaluate
Corporate clients looking for legal help don't browse. They evaluate. We built the site around clear practice area pages, each written to answer the questions a client in that situation asks first. Attorney profiles are written for the type of client each lawyer serves.
Multiple languages, done properly
English is the main language, with a structure that's ready for more. Every version gets the same quality, not a machine translation bolted on afterwards. Each language has its own URL and is indexed correctly, so international clients find the right version.
Built to rank in the right places
Legal clients looking for a specialist search with very specific terms. We built the technical groundwork: proper markup for legal services, attorney profiles, and practice areas, so Google understands exactly what the firm does and which markets it serves. That's what gets practice area pages ranking in the right jurisdictions.
Gallery
Results
Delivered on time in every language, with no missed deadlines
Practice area pages ranking in target markets within 90 days of launch
Few visitors bounce, and many fill in the contact form, from day one
The Bergers Legal team managing all content updates independently after handoff
Client feedback
“Our previous site looked like it belonged to a different firm. DAKO understood immediately what a law firm at our level needs to communicate. New clients now comment on the website before we even speak.”
Nikita Iljin
Managing Partner, Bergers Legal
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